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LTV overview

Observed value with a maturity-adjusted lens

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Core segments

Full-time vs part-time, direct vs partner

Each card shows observed LTV and 12-month LTV for the same student cohort window.

Cohort trend

Yearly LTV by first observed cohort

Observed LTV shows all selected cohorts. The 12M view hides immature cohorts until they have a full 365-day window.

Domestic geography

Province cut

Domestic students are grouped by first observed province.

International geography

Country cut

International students are grouped by first observed country.

Parent partners

Partner student value by dashboard grouping

This table reuses the active parent-partner rules from the main dashboard.

Definitions

How this page defines LTV

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If the public Funnel route or the underlying services are waking up, the first request can take a little longer. The LTV page will keep retrying automatically, so you should not need to refresh.